From the desk
“I'm starting a business. What should I read?”
For people building something new
On starting things, money and doing focused work — from Silicon Valley, but useful well beyond it.
5 books · The Learningaid desk · Updated October 2026
- 01
Zero to One
Peter Thiel & Blake Masters · 2014
“On creating something genuinely new rather than copying what exists.”
Hardcover
- 02
- 03
The Psychology of Money
Morgan Housel · 2020
“Why behaviour matters more than knowledge when it comes to money.”
- 04
Rich Dad Poor Dad
Robert T. Kiyosaki · 1997
“A popular, simple introduction to assets, liabilities and financial independence.”
- 05




